Sumac Ridge Estate Winery has launched a year-long do-good, feel-good campaign open to all British Columbians who have enjoyed their wines. Named Pay it Forward, the idea is a simple one – do something nice for someone who has made you feel special.
Sumac Ridge will be starting things off in March 2015, sharing a warm thank you and a special treat with one of their loyal supporters. From there, it’s a chain reaction. Their March honoree will select April’s, the April recipient will select May, and on it goes for a full 12 months.
The campaign, and those being celebrated, will be shared on their social media channels using hashtag #SUMACPIF – stay tuned for more information to come on that.
So, how can you get involved?
Sumac Ridge will also recognize those doing good in the community by celebrating individuals nominated throughout the year on their Facebook page. You will be asked to tell the winery who deserves a “random act of kindness” and why. The winery will select 12 additional individuals to receive a “People’s Choice” giveaway in the third week of each month from March 2015 through February 2016.
Get involved by joining this amazing movement!